We teamed up with Barolo and Friends Paris and I Vini Del Piemonte to give local wine professionals and casual connoisseurs alike a taste of Italy’s best Piedmont wines!
To increase awareness of Piedmont wines among French HORECA professionals as well as the general public we organized a Master Class led by Florent Martin, elected best sommelier in France in 2020. This class included 8 unique Piedmont Wine tastings reserved only for wine professionals (cavistes, merchants, sommeliers, importers, HORECA distributors, Italian chefs).
This was followed by an open and free of charge tasting of 70+ varieties of wine from 13 producers.
Lastly we opened up the wine tasting to the general public, which included a dinner cocktail and raffle.
65+
Wine professionals informed
35+
Wine-loving amateurs reached
70+
Varieties of grapes
