
Vietnam
Sopexa Vietnam
Sopexa Vietnam French Consulate-General 27 Nguyen Thi Minh Khai, Dist 1, Ho Chi Minh City+84 (0)28 35206895

Sopexa Hô Chi Minh
The Agency 100% dedicated to Food, Drink & Lifestyle
Food & Drink expertise to get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with clients.
The 100% International Agency
The Agency covers Singapore, Malaysia, Thailand, the Philippines, Indonesia, Taiwan and Vietnam.
We are experts in local cultures and customs, which is essential for tailoring our clients’ messages and strategies.
Vietnam
A market open to new culinary experiences!
With economic liberalisation, urban development and a higher standard of living, the food sector in Vietnam is changing fast. Call the Agency to fine-tune your approach to this unique market, get connected with local opinion leaders and work together to build communication campaigns that inspire and engage consumers.
and know-how
Market Intelligence
Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

Shopper
Attract, generate customer loyalty and promote consumer advocacy
Trade & Shopper Marketing – Drive-to-Store – Digital strategies
Influence
Engage your audience and make a good impression
Press Relations – Public Relations – Social Media Listening – Events
Branding
Build and enhance product and brand image
Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

Nutrition & Health Strategies
Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.
Our latest campaigns

Cherries from Chile make life even sweeter in Brazil
Brazil

Portuguese wine corks head to Brazil
Brazil

European cheeses hit the road for a tour of Brazil
Brazil

Wine meets Street Art
Germany

European Cheese Week
South Korea

Annual Sommelier Competition in South Korea
South Korea

Taste of Australia
Singapore

Blueberries from Chile & Cosmetics : an ideal partnership
South Korea

Australian Orange Season
Vietnam

Operation seduction for french apples and kiwi fruit in Vietnam
Vietnam

Supermarket tastings for Pink Lady
Vietnam

Raising awareness for EU quality signs
Poland

The Taste of Dolce Vita
Poland

PR actions to promote the Exotic Taste of Europe
Poland

Pineau des Charentes launches a new promotional push in Quebec
Canada

Spanish Olives: Canada’s Top Pick
Canada

Divine and Invincible
Canada

Escape Room Game for Chablis
USA

“Be Your Own Character” with Côtes du Rhône
USA

South West Wines named "Wine Region of the Year 2017" in the USA
USA

Alsace wines in the spotlight in Sweden
Sweden

Provence Wines' infographics in the Swedish press
Sweden

A unique French Wines blog-tour experience
Russia

A networking event dedicated to Alto Adige wines
Russia

Beaujolais, not just Nouveau!
Russia

An European Cheese Corner at the Abu Dhabi Festival!
United Arab Emirates

European Cream shines during the White Night Party in Dubaï
United Arab Emirates

The Apéritif à la française took the French Touch on a journey
United Arab Emirates

New brand image for Beaujolais Nouveau
Japan

Côtes du Rhône wines consumed by Red Mania
Japan

La Maison du Fromage in Tokyo
Japan

No ordinary sheep. No ordinary cheeses.
Italy

Promoting the quality of AOP and PGI fruit and vegetables from Europe
Italy

Assovini Sicilia Wine Tasting
Italy

Operation seduction for Rémy Martin
Hong Kong & Macau

Bernard Magrez
Hong Kong & Macau

A perfect food and wine pairing
Hong Kong & Macau

La crème de la crème event
Singapore

Singapore’s Best Sommelier in French wines competition
Singapore

Asia’s Best Sommelier Competition: French Wines 2017
Taïwan

A culinary demonstration to promote Pork from Europe
Taïwan

A cheesy workshop!
Taïwan

Brand identity: Morocco reinvents itself
Morocco

France puts on a show in Africa
Morocco

A new brand identity to drive up sales in the USA
Morocco

Flowers of Colombia blossoms in Paris
France

Princesse Amandine – not your average potato!
France

Milk around the clock
France

Fruits from Chile take off!
Spain

Europe signs its farm products
Spain

A trendy new flavour with the Patatas a la carta
Spain

Lesieur adopts the digital conventions of the Chinese market
China

Food from Finland
China

A unique new sensory experience
China

Rendez-vous in Provence
Australia

Spring In Bourgogne
Australia

Bon Fromage Festival
Australia

A Pink Lady summer tour
Germany

Awareness campaign for lamb from England targeting Danish Butchers
Denmark

A Wines from Alsace mini website
Denmark

Promotion of European Cheeses to trade journalists
Denmark

McCain: “Much more Belgian than you think!”
Belgium

Pineau des Charentes: “So classic. So in”. (2016, 2017, 2018)
Belgium

Côtes du Rhône Wines: The “ElectRhône Bar”
Belgium

The little Nergi Berry makes a name for itself
UK & Ireland

A guaranteed experience for the senses
UK & Ireland

European youtube personalities in food prove a big inspiration!
UK & Ireland

Precious Drops: a 360° campaign (2016-2019)
Greece

Olive You: a 360° campaign
Greece

Meet the Lamb : a 360° campaign
Greece

A fun, fresh ‘Morning Rave’
Germany