Vietnam
Sopexa Vietnam
Sopexa Vietnam French Consulate-General 27 Nguyen Thi Minh Khai, Dist 1, Ho Chi Minh City+84 (0)28 35206895
Sopexa Hô Chi Minh
The Agency 100% dedicated to Food, Drink & Lifestyle
Food & Drink expertise to get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with clients.
The 100% International Agency
The Agency covers Singapore, Malaysia, Thailand, the Philippines, Indonesia, Taiwan and Vietnam.
We are experts in local cultures and customs, which is essential for tailoring our clients’ messages and strategies.
Vietnam
A market open to new culinary experiences!
With economic liberalisation, urban development and a higher standard of living, the food sector in Vietnam is changing fast. Call the Agency to fine-tune your approach to this unique market, get connected with local opinion leaders and work together to build communication campaigns that inspire and engage consumers.
and know-how
Market Intelligence
Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.
Shopper
Attract, generate customer loyalty and promote consumer advocacy
Trade & Shopper Marketing – Drive-to-Store – Digital strategies
Influence
Engage your audience and make a good impression
Press Relations – Public Relations – Social Media Listening – Events
Branding
Build and enhance product and brand image
Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing
Nutrition & Health Strategies
Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.
Our latest campaigns
Cherries from Chile make life even sweeter in Brazil
Brazil
Portuguese wine corks head to Brazil
Brazil
European cheeses hit the road for a tour of Brazil
Brazil
Wine meets Street Art
Germany
European Cheese Week
South Korea
Annual Sommelier Competition in South Korea
South Korea
Taste of Australia
Singapore
Blueberries from Chile & Cosmetics : an ideal partnership
South Korea
Australian Orange Season
Vietnam
Operation seduction for french apples and kiwi fruit in Vietnam
Vietnam
Supermarket tastings for Pink Lady
Vietnam
Raising awareness for EU quality signs
Poland
The Taste of Dolce Vita
Poland
PR actions to promote the Exotic Taste of Europe
Poland
Pineau des Charentes launches a new promotional push in Quebec
Canada
Spanish Olives: Canada’s Top Pick
Canada
Divine and Invincible
Canada
Escape Room Game for Chablis
USA
“Be Your Own Character” with Côtes du Rhône
USA
South West Wines named "Wine Region of the Year 2017" in the USA
USA
Alsace wines in the spotlight in Sweden
Sweden
Provence Wines' infographics in the Swedish press
Sweden
A unique French Wines blog-tour experience
Russia
A networking event dedicated to Alto Adige wines
Russia
Beaujolais, not just Nouveau!
Russia
An European Cheese Corner at the Abu Dhabi Festival!
United Arab Emirates
European Cream shines during the White Night Party in Dubaï
United Arab Emirates
The Apéritif à la française took the French Touch on a journey
United Arab Emirates
New brand image for Beaujolais Nouveau
Japan
Côtes du Rhône wines consumed by Red Mania
Japan
La Maison du Fromage in Tokyo
Japan
No ordinary sheep. No ordinary cheeses.
Italy
Promoting the quality of AOP and PGI fruit and vegetables from Europe
Italy
Assovini Sicilia Wine Tasting
Italy
Operation seduction for Rémy Martin
Hong Kong & Macau
Bernard Magrez
Hong Kong & Macau
A perfect food and wine pairing
Hong Kong & Macau
La crème de la crème event
Singapore
Singapore’s Best Sommelier in French wines competition
Singapore
Asia’s Best Sommelier Competition: French Wines 2017
Taïwan
A culinary demonstration to promote Pork from Europe
Taïwan
A cheesy workshop!
Taïwan
Brand identity: Morocco reinvents itself
Morocco
France puts on a show in Africa
Morocco
A new brand identity to drive up sales in the USA
Morocco
Flowers of Colombia blossoms in Paris
France
Princesse Amandine – not your average potato!
France
Milk around the clock
France
Fruits from Chile take off!
Spain
Europe signs its farm products
Spain
A trendy new flavour with the Patatas a la carta
Spain
Lesieur adopts the digital conventions of the Chinese market
China
Food from Finland
China
A unique new sensory experience
China
Rendez-vous in Provence
Australia
Spring In Bourgogne
Australia
Bon Fromage Festival
Australia
A Pink Lady summer tour
Germany
Awareness campaign for lamb from England targeting Danish Butchers
Denmark
A Wines from Alsace mini website
Denmark
Promotion of European Cheeses to trade journalists
Denmark
McCain: “Much more Belgian than you think!”
Belgium
Pineau des Charentes: “So classic. So in”. (2016, 2017, 2018)
Belgium
Côtes du Rhône Wines: The “ElectRhône Bar”
Belgium
The little Nergi Berry makes a name for itself
UK & Ireland
A guaranteed experience for the senses
UK & Ireland
European youtube personalities in food prove a big inspiration!
UK & Ireland
Precious Drops: a 360° campaign (2016-2019)
Greece
Olive You: a 360° campaign
Greece
Meet the Lamb : a 360° campaign
Greece
A fun, fresh ‘Morning Rave’
Germany