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  • Vietnam

    Sopexa Hô Chi Minh

    The Agency 100% dedicated to Food, Drink & Lifestyle

    Food & Drink expertise to get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with clients.


    The 100% International Agency

    The Agency covers Singapore, Malaysia, Thailand, the Philippines, Indonesia, Taiwan and Vietnam.

    We are experts in local cultures and customs, which is essential for tailoring our clients’ messages and strategies.



    A market open to new culinary experiences!

    With economic liberalisation, urban development and a higher standard of living, the food sector in Vietnam is changing fast. Call the Agency to fine-tune your approach to this unique market, get connected with local opinion leaders and work together to build communication campaigns that inspire and engage consumers.

    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies


    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events


    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    With 20 years of marketing experience and a deep knowledge of Asia Pacific local cultures, Charles manages the Agency's offices in Asia Pacific since 2008. His business? Assisting clients, running the agency, and representing it (very important in Asia)

    Charles Durand

    Asia Pacific Director