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    Sopexa Hô Chi Minh


    The Agency 100% dedicated to Food, Drink & Lifestyle



    Food & Drink expertise to get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with clients.

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    The 100% International Agency


    The Agency covers Singapore, Malaysia, Thailand, the Philippines, Indonesia, Taiwan and Vietnam.



    We are experts in local cultures and customs, which is essential for tailoring our clients’ messages and strategies.

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    Vietnam


    A market open to new culinary experiences!

    With economic liberalisation, urban development and a higher standard of living, the food sector in Vietnam is changing fast. Call the Agency to fine-tune your approach to this unique market, get connected with local opinion leaders and work together to build communication campaigns that inspire and engage consumers.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    Our latest campaigns


    Cherries from Chile make life even sweeter in Brazil

    Brazil


    Portuguese wine corks head to Brazil

    Brazil


    European cheeses hit the road for a tour of Brazil

    Brazil


    Wine meets Street Art

    Germany


    European Cheese Week

    South Korea


    Annual Sommelier Competition in South Korea

    South Korea


    Taste of Australia

    Singapore


    Blueberries from Chile & Cosmetics : an ideal partnership

    South Korea


    Australian Orange Season

    Vietnam


    Operation seduction for french apples and kiwi fruit in Vietnam

    Vietnam


    Supermarket tastings for Pink Lady

    Vietnam


    Raising awareness for EU quality signs

    Poland


    The Taste of Dolce Vita

    Poland


    PR actions to promote the Exotic Taste of Europe

    Poland


    Pineau des Charentes launches a new promotional push in Quebec

    Canada

    Key visual : Olives from Spain

    Spanish Olives: Canada’s Top Pick

    Canada


    Divine and Invincible

    Canada


    Escape Room Game for Chablis

    USA

    Key Visual: Be your own character

    “Be Your Own Character” with Côtes du Rhône

    USA


    South West Wines named "Wine Region of the Year 2017" in the USA

    USA


    Alsace wines in the spotlight in Sweden

    Sweden


    Provence Wines' infographics in the Swedish press

    Sweden


    A unique French Wines blog-tour experience

    Russia


    A networking event dedicated to Alto Adige wines

    Russia


    Beaujolais, not just Nouveau!

    Russia


     An European Cheese Corner at the Abu Dhabi Festival!

    United Arab Emirates


    European Cream shines during the White Night Party in Dubaï

    United Arab Emirates


    The Apéritif à la française took the French Touch on a journey

    United Arab Emirates


    New brand image for Beaujolais Nouveau

    Japan


    Côtes du Rhône wines consumed by Red Mania

    Japan


    La Maison du Fromage in Tokyo

    Japan


    No ordinary sheep. No ordinary cheeses.

    Italy


    Promoting the quality of AOP and PGI fruit and vegetables from Europe

    Italy


    Assovini Sicilia Wine Tasting

    Italy


    Operation seduction for Rémy Martin

    Hong Kong & Macau


    Bernard Magrez

    Hong Kong & Macau


    A perfect food and wine pairing

    Hong Kong & Macau


    La crème de la crème event

    Singapore


    Singapore’s Best Sommelier in French wines competition

    Singapore


    Asia’s Best Sommelier Competition: French Wines 2017

    Taïwan


    A culinary demonstration to promote Pork from Europe

    Taïwan


    A cheesy workshop!

    Taïwan


    Brand identity: Morocco reinvents itself

    Morocco


    France puts on a show in Africa

    Morocco


    A new brand identity to drive up sales in the USA

    Morocco


    Flowers of Colombia blossoms in Paris

    France


    Princesse Amandine – not your average potato!

    France


    Milk around the clock

    France


    Fruits from Chile take off!

    Spain


    Europe signs its farm products

    Spain


    A trendy new flavour with the Patatas a la carta

    Spain


    Lesieur adopts the digital conventions of the Chinese market

    China


    Food from Finland

    China


    A unique new sensory experience

    China


    Rendez-vous in Provence

    Australia


    Spring In Bourgogne

    Australia


    Bon Fromage Festival

    Australia


    A Pink Lady summer tour

    Germany


    Awareness campaign for lamb from England targeting Danish Butchers

    Denmark


    A Wines from Alsace mini website

    Denmark


    Promotion of European Cheeses to trade journalists

    Denmark

    Key visual : enfant qui sourit avec des frites dans la bouche + drapeau belge dessiné sur la joue

    McCain: “Much more Belgian than you think!”

    Belgium


    Pineau des Charentes: “So classic. So in”. (2016, 2017, 2018)

    Belgium


    Côtes du Rhône Wines: The “ElectRhône Bar”

    Belgium


    The little Nergi Berry makes a name for itself

    UK & Ireland


    A guaranteed experience for the senses

    UK & Ireland


    European youtube personalities in food prove a big inspiration!

    UK & Ireland


    Precious Drops: a 360° campaign (2016-2019)

    Greece


    Olive You: a 360° campaign

    Greece


    Meet the Lamb : a 360° campaign

    Greece


    A fun, fresh ‘Morning Rave’

    Germany