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    Sopexa USA,


    A Communication Agency 100% dedicated to Food, Drink & Lifestyle



    Food & Drink expertise to get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with clients.

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    A Communication Agency
    100% International


    that covers all of the fifty United States



    We are experts in local cultures and customs, essential for tailoring our clients’ messages and strategies.

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    A Communication Agency
    100% ingenious


    “Segment your market”, “engage your target audience” and “stand out from the competition”: three magic concepts for conquering the US market.


    From FoodTech and changes in consumer behaviour to pressure from competitors, new regulations and other factors, the Food, Drink & Lifestyle sector is at the forefront of the demand for new innovations, a consideration that Sopexa has fully incorporated into its methods and proposals.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    Having spent ten years at an ad agency, Thomas honed his expertise in digital content (social media, influencers and native advertising), later joining Sopexa as Director of the USA agency. His definition of creativity? The unexpected.

    Thomas Minc

    Managing Director Sopexa USA

    With 25 years of experience in strategic marketing in the Food & Drink sphere, Olivier manages the entire NAFTA zone. His mission? Very extensive. It involves running the US, Canada and Brazil agencies and developing international clients in Latin America (Brazil, Chile, Peru and other countries).

    Olivier Moreaux

    Director Americas