UK & Ireland
Sopexa UK & Ireland,
the Agency 100% dedicated to Food, Drink & Lifestyle
Our Food & Drink expertise enables us to anticipate innovations, understand the latest trendsand develop high-impact communication strategies along with our clients.
The Agency that is 100% flexible,
giving clients dynamism and creativity
Our business involves connecting the cultures, expectations and needs of our clients with the reality of the UK market. A mature, crowded, highly demanding market where creativity and humour are key!
The Agency that is 100 % ingenious:
food & drink is also facing challenges, Uberization and other transformations.
Between FoodTech, changes in consumer behaviour, pressure from competitors, new regulations and other factors, the food, drink and lifestyle sector is at the forefront of the demand for new innovations, a consideration that Sopexa has fully integrated into its methods and proposals.
Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.
Attract, generate customer loyalty and promote consumer advocacy
Trade & Shopper Marketing – Drive-to-Store – Digital strategies
Engage your audience and make a good impression
Press Relations – Public Relations – Social Media Listening – Events
Build and enhance product and brand image
Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing
Nutrition & Health Strategies
Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.
With 15 years of experience in brand strategy, public relations and communications for lifestyle, food & drink brands, Frédéric is quite simply driven by boldness! “Creativity”, “expertise”, “influence” and “flexibility” are his magic words!