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  • Taiwan


    Sopexa Taiwan,


    A Communication Agency
    100% dedicated to Food, Drink & Lifestyle



    Food & Drink expertise that helps the agency get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with its clients.

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    A Communication Agency
    100% international


    Able to work all around the world.



    We are experts in local cultures and customs, essential for tailoring our clients’ messages and strategies to markets that are often very different from each other.

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    The Taiwanese market?


    A unique market where demand is strong!



    With booming consumer spending power and a buoyant market for imported products, Taiwan offers one of Asia’s most advanced economies with many opportunities to capitalise on.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    With 20 years of marketing experience and deep knowledge of Japanese language and culture, Charles began managing Sopexa’s Japan agency in 2008. His business? Assisting clients, running the agency, and representing it (very important in Japan) in relations with Japanese influencers.

    Charles Durand

    Managing Director Pacific Asia and Managing Director Japan agency