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  • South Korea



    Sopexa South Korea,


    The Communication Agency 100% dedicated to Food, Drink & Lifestyle



    Specific Food & Drink expertise that helps the agency get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with its clients.

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    The 100% international Communication Agency


    Food & drink marketing and communication experts operating all over the world.



    We are experts in local cultures and customs, which is essential for tailoring our clients’ messages and strategies to specific markets around the globe.

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    The South Korean market is...


    ... dynamic, ultra-connected and hungry for new products


    Call the agency to fine-tune your approach to the South Korean market, get connected with local opinion leaders and influencers and work together to build communication campaigns that inspire and engage South Korean consumers, who are true drivers of food trends in Asia.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    Born a foodie, SukYoung brings her passion and professionalism to Food & Drink clients around the world. Along with twenty years of experience promoting fresh and dried fruits, meats, dairy products and wines in South Korea. A saying that inspires her: “Life is like riding a bicycle. To keep your balance, you must keep moving” - Albert Einstein

    Sukyoung Chung

    Managing Director Sopexa Korea