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  • South Korea

    Sopexa South Korea,

    The Communication Agency 100% dedicated to Food, Drink & Lifestyle

    Specific Food & Drink expertise that helps the agency get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with its clients.


    The 100% international Communication Agency

    Food & drink marketing and communication experts operating all over the world.

    We are experts in local cultures and customs, which is essential for tailoring our clients’ messages and strategies to specific markets around the globe.


    The South Korean market is...

    ... dynamic, ultra-connected and hungry for new products

    Call the agency to fine-tune your approach to the South Korean market, get connected with local opinion leaders and influencers and work together to build communication campaigns that inspire and engage South Korean consumers, who are true drivers of food trends in Asia.

    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies


    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events


    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    A true mobile addict on the hunt for the latest innovations, Augustin is a specialist in digital marketing in China. His work? Studying Chinese behaviours and customs as inspiration to design inventive, creative campaigns for clients and partners. A saying that guides him: “If opportunity doesn’t knock, build a door.” (Milton Berle)

    Augustin Missoffe

    Managing Director Sopexa China & Hong Kong