The Côtes du Rhône wines, accompanied by Hopscotch Sopexa, are promoting the excellence and diversity of the Côtes du Rhône and Côtes du Rhône Villages AOC wines to London consumers.
a popup « van bar »
How do they do this? By setting up a popup « van bar » in the colors of the Côtes du Rhône in one of the most dynamic places in London, Southbank Center, facing the Thames. Two wine masters offered « wine talk » to visitors which enable them to discover the world of wines offered in the popup.
How do they do this? By setting up a popup « van bar » in the colors of the Côtes du Rhône in one of the most dynamic places in London, Southbank Center, facing the Thames. Two wine masters offered « wine talk » to visitors which enable them to discover the world of wines offered in the popup.
At the same time, the event was promoted through posts and stories in collaboration with wine and lifestyle influencers.
18
references presented
650
visitors on average over 3 days
2
influencers activated
70k
contacts reached on Instagram
