How do they do this? By setting up a popup “van bar” in the colors of the Côtes du Rhône in one of the most dynamic places in London, Southbank Center, facing the Thames. Two wine masters offered “wine talk” to visitors which enable them to discover the world of wines offered in the popup.
It has been a creative and engaging experience with a strong interest from visitors for the wines tasted, an optimized visibility for the Côtes du Rhône wines thanks to a strategic location, and an original customization of the popup space with the region’s colors.
At the same time, the event was promoted through posts and stories in collaboration with wine and lifestyle influencers.
In total:
18 references presented
650 visitors on average over 3 days
2 influencers activated
70k contacts reached on Instagram
