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    • Sopexa
    • Europe defends its terroirs at Taste of Paris

    Europe defends its terroirs at Taste of Paris

    Taste of Paris was held in September , an event for food lovers, celebrating the most renowned chefs of the moment and the most iconic restaurants with 4 days of tastings, shopping, culinary events, meetings and demonstrations. The occasion for Sopexa to present the campaign "Europe defends its terroirs" which highlights the know-how and good products of the South West labelled PDO PGI.

    A campaign around PDO and PGI products from the French Southwest


    The know-how of producers recognized and protected by the PDO/PGI quality labels allow the South-West, from Bayonne to Périgord, through the Landes, the Gers or the Quercy, to have a land rich in traditional and authentic specialties. Three of them were presented during the 4 days of the Taste of Paris festival

    – Southwestern wines (IVSO)

    – Bayonne ham (INPAQ)

    – Foie gras and duck breast from the Southwest (PALSO).


    The Southwest represented by a typical ambassador


    The South-West represent ancestral know-how, passed down from generation to generation. The campaign therefore had to be embodied by a typical ambassador of the South-West. That’s why, the Landes Chef Julien Duboué, fervent defender of the terroirs, embodied the products on the stand and during dedicated VIP meals.


    A terroir presented with various animations


    Julien Duboué gave a total of 14 culinary demonstrations during which 700 appetizers were served with products from the countryside.  On the menu: flaky bread with Bayonne ham, tartar of duck breast with oysters and porcini mushrooms or foie gras confit with beet and vanilla. Julien has also cooked exclusive VIP dinners on Thursday evening and Friday lunchtime for journalists and influencers.


    Activities about the wines of the South-West were also carried out on the stand, with the promotion of 250 vintages and the distribution of more than 1000 glasses of wine.


    In addition to Sopexa team, several representatives of interprofessions were also present to introduce visitors to the products. The visit of Clément Beaune, Secretary of State for European Affairs in France, allowed them to discuss the products and the campaign. 

    In total, nearly 3,000 visitors per day visited the stand to discover the products of the South-West and attend demonstrations and tastings.


    The festival was a real success and allowed foodies, enthusiasts and the curious to discover the European quality labels and more specifically those of the products of the French Southwest!