#Branding: Wines of Provence in the spotlight at Times Square to boost awareness amongst Americans.
To end 2018 on a high note, the #Mastersofrosé campaign has become the talk of the town! Promoted at New York’s Times Square with an impressive visibility campaign, Wines of Provence is making a splash thanks to three large-sized digital screens visible to thousands of passers-by every day. This final push rounds out a 360° campaign! The aim? To make these wines – often associated with a festive summer atmosphere – a favourite at any occasion, all year long.