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  • PR actions to promote the Exotic Taste of Europe

    #Influence : European quality overseas products were promoted via a branded boat – a highly-visible symbol of the strong link between the islands and continental Europe.

    The Exotic Taste for Europe campaign is on a seabound mission to raise awareness for food products from Guadeloupe, Martinique, Madeira and the Canary Islands among European consumers.

    From 2017 – 2019, the boat will set sail to visit 18 ports across 6 countries. And beyond its impressive, branded exterior, visitors are welcomed aboard to view a photo exhibition depicting a range of products cultivated in Guadeloupe, Martinique, Madeira and the Canary Islands.