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  • Pineau des Charentes launches a new promotional push in Quebec

    Branding

     

    #GlobalCommunication: the communication campaign relies on a new brand ambassador to provide consumers a more impactful brand experience.

     

    Pineau des Charentes launches a new campaign in Quebec by appointing a major brand ambassador from the Quebec gastro scene: Christian Begin.

    In a bid to underscore the importance and values of eating together among Quebec consumers, the brand has struck a partnership with this uber foodie to promote the authenticity of Pineau des Charentes, its vibrant, unique character, and its fun, celebratory image.

     

    Results: + 18 million impressions generated by the campaign. A communication campaign that includes media, print, digital (web banners and social media engagement), PR and training actions.

     

    Client: Pineau des Charentes