#Event: For the sneak preview exhibition of sculptress Nathalie Decoster’s work “Consciousness” in Hong Kong before moving on to Charles de Gaulle Airport in the French capital, Sopexa orchestrated a Press Relations and Digital Activation campaign:
- A press lunch 2 months before the exhibition to tease the event and present ADP’s Art, Gastronomy and Lifestyle policy.
- A private showing of the exhibit for the media.
- Content for activation on ADP’s social media accounts (posts and videos).
- A “wish tree” at the heart of the exhibition so that visitors can post their wishes on social media.
- Instagram coverage by KOLs to help the most inspirational wishes win.