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  • No ordinary sheep. No ordinary cheeses.

    Influence

    #GlobalCommunication: 3 cheeses from Sardinia, AOP Pecorino Romano, Pecorino Sardo and Fiore Sardo, are on a mission in the USA and Europe (Italy, Germany, France and the UK).

     

    The campaign included

    – the creation of unique and original key visual

    – in-store promotions,

    – trade fairs,

    – PR events,

    – press and digital advertising,

    – social media campaign in the US

     

     

    Client: Three Cheese consortiums in Sardinia: Consorzio per la tutela del formaggio Pecorino Romano, Consorzio per la tutela del Formaggio Pecorino Sardo, Consorzio per la tutela del Fiore Sardo D.O.P.