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    Milk around the clock


    #Advertisement: To win over generation Y, Sopexa and Sid Lee teamed up to create the European Milk Forum’s campaign to boost the image of their product: Milk Moments.


    Because milk is not just for breakfast, the Milk Moments campaign has launched a Facebook page packed with information, top tips and recipe ideas to enjoy milk around the clock.

    Milk Moments is also a series of milk events, such as “24h de Milk”: a dedicated website demonstrating that milk moments are for any time of day. 


    Client: European Milk Forum