On December 9th and 10th of 2019 in the USA, Sopexa accompanied Made in France Made with Love, a corporate brand of the French Ministry of agriculture, during a diner organized in partnership with FeedFeed, a digital cooking magazine where 49 American influencers were reunited. The aim was to bring the light on the French products abroad to increase their popularity.
Potpourri customization, cheese bar, mimes, musicians, tasting workshops, convivial diner and much more! And of course, everything was made with 100% French products.
Thanks to the posts and storys published all night, it generated a total of 419 000 commitments on social media and 4,9 million people were reached wich gave a strong visibility to the brands present during the event.
This partnership with FeedFeed is one of the many projects that Sopexa organizes for the French Ministry of agriculture. Moreover, the two brands will soon work together again on a different format to allow influencers to work better and get to know the products better.