#Influence: Creation of the “Le Crunch Apply of My Eye Song Contest” to maintain top of mind and the leadership of Le Crunch from France apples and products of French origin in the Republic of Ireland.
The idea? To capitalise on youths’ love of music by creating a song contest open to Irish participants and to set up a partnership with lifestyle website Joe.ie.
A typically Irish event that showcases the Le Crunch from France brand both during the event and after, thanks to heavy coverage by local newspapers and social media. A contest that brings together people of all ages, supported by regional newspapers that cheer on local talents taking part.
Results: over 100k people reached via media coverage of the contest