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  • Pop-up store

    La Maison du Fromage in Tokyo


    Text: 281 press articles and 142,5 audience reached

    #Event #PR: “La Maison du Fromage”, a pop-up store at Omotesandô, the very chic and trendy district of Tokyo.


    One week of free tastings, cheese mini-seminars (Cheese-saké and Cheese-green tea pairing) to discover all the different ways to enjoy cheese.


    The press inauguration event was a great success, with 88 journalists, bloggers, Instagramers and 2 national TV channels showed up.


    Client: Cniel

    Artistic Design : ichetkar 


    Pop-up store "Maison du Fromage"