How to sensibilize and increase interest of professionals for Beaujolais wines ? How to extend the referencing of Beaujolais wines in China ?
Sopexa conceived and deployed a genuire roadshow for InterBeaujolais. The international agency put in place a dynamic event platform in 3 key cities.
A masterclass and a tasting were animated by Xiao Pi, famous wine professional and influencer. These allowed attendee to discover Beaujolais vineyards, and they got the opportunity to ask live questions to the winemakers on site. More than 800 professionals attended the roadshow.
During the event, more than 48 references were presented to the public.
By communicating in a creative way on Beaujolais wines, more than 270,000 people assisted to the livestream of the roadshow.