Through its integrated network, Hopscotch Sopexa’s local experts are constantly on the lookout for market and consumer trends in more than 60 countries around the world. With its strong regional roots, the international agency has forged privileged links with local players, partners and influencers. These, coupled with its digital know-how, are major assets for advising its clients on the formats, platforms and key influencers to be solicited according to the needs and target countries. Hopscotch Sopexa’s answer was to create a digital campaign that would surf on the current trend of social media challenges. The concept? To launch a culinary challenge to a selection of influencers capable of making French butter popular. A strategy that allows to engage a maximum of contacts for a very measured cost.

8 influencers were selected in the United Arab Emirates. Their challenge was to create a recipe for flavoured butter (spices, herbs…) and to post it on social networks, not without challenging the members of their community.

Launched in April, the challenge quickly spread around the world, exceeding the visibility objectives in the UAE to spread organically throughout the Gulf region and then to Europe, the United States, Asia, Australia, South Africa and the Caribbean!