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  • France Bon Appetit: a digital campaign to win over European consumers

    Influence

    #Influence: A digital campaign carried out by 5 YouTubers and 1 blogger to promote French products

     

    A strategy of influence that focuses on the digital channel – known to be an inexhaustible source in the Food for inspiration, learning experiences and for reassurance.

     

    The idea? A multi-country collaboration involving established YouTubers, each with their own style and audience, who will meet in Paris, discover, cook French products and create content for a wide audience. An involvement of the European consumers is then ensured thanks to a dedicated contest, promoted by the influencers and their ecosystem.

     

    Result : + 1,732% of visitors on the website franceagroalimentaire.com – a website dedicated to French agribusiness.