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    • European Cream shines during the White Night Party in Dubaï

    European Cream shines during the White Night Party in Dubaï

    Influence

    #Influence: Experience the legendary Saint-Tropez’s White night Party and enjoy a Tropézienne tarte. 

     

     

    Five pastry chefs from Dubai and Paris were invited to take a fresh look at the famous Tarte tropézienne and add their spin to the famous dessert at a White Night Party organised in Dubai, in a tribute to the legendary « Soirées Blanches » parties held in Saint-Tropez in the 70s. The event placed European cream, with its superior quality and unique character, firmly in the spotlight among the region’s journalists and pastry professionals.

     

    Results: 

    Attended by more than a 100 guests, including journalists, pastry chefs and industry professionals.

    Press coverage worth 50K€ AVE.