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  • European Cheese Week

    Shopper

    #Promotion: European cheeses showcased by 30 renowned chefs in South Korea.

     

    For one week, menus based on cheese were created by South Korea’s hottest chefs – a real treat for Korean consumers’ taste buds!

     

    The promotional campaign was also featured at leading retailer Hyundai Department Store, as well at South Korea’s two most popular food e-commerce sites: Cheese Party  and Market Kurly.

     

    Key figures:

    • Partnerships with 30 restaurants, including 10 featured in the Michelin Guide