Dairy products will be in the spotlight in the countries of Sub-Saharan Africa for 3 years thanks to the strategy proposed by Sopexa to the CNIEL (National Interprofessional Center for the Dairy Economy). This campaign, the first funded by Europe in this market, aims to inform and promote European dairy products to consumers, but also to professionals such as chefs or local restaurateurs.
On the 11th and 12th of June, the very first edition of AfroGourmands was held in a restaurant in Dakar! On the tables, bottles of milk, camembert, emmental, sushi, beef and blue tartlets … The goal? Attract consumers from African countries with mixed flavors recipes.