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    All eyes on Chilean cherries in Brazil



    Text: Nearly 9 million consumers reached

    #Shopper: All eyes on Chilean cherries in Brazil!

    For the third year in a row, Chilean cherries quality and savoury taste were put into the limelight thanks to the “Sabor de verão” (summer flavors) campaign .

    100 days of tastings at the point of sale, a BtoB e-newsletter was produced  and sampling was sent to trade professionals.

    To increase the visibility of the campaign, a cooking class was organized for the press and influencers, in addition to the community management of Frutas do Chile’s social networks.


    Results: More than 40,000 consumers reached. 

    100 days of activation trade and 50-70% increase in sales during the in-store promotion period.