Please accept a few cookies. We use them to give you the best experience on our website. More info

Got it!
  • fr
  • en
  • All eyes on Chilean cherries in Brazil

    Influence

    #Influence: All eyes on Chilean cherries in Brazil!

    For the third year in a row, Chilean cherries quality and savoury taste were put into the limelight thanks to the “Sabor de verão” (summer flavors) campaign .

    100 days of tastings at the point of sale, a BtoB e-newsletter was produced  and sampling was sent to trade professionals.

    To increase the visibility of the campaign, a cooking class was organized for the press and influencers, in addition to the community management of Frutas do Chile’s social networks.

     

    Results: More than 40,000 consumers reached. 

    100 days of activation trade and 50-70% increase in sales during the in-store promotion period.