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  • “Be Your Own Character” with Côtes du Rhône


    #Advertisement: Breaking free from conventional style tastings, choosing wines that reflect who we are and enjoying a glass simply for the fun of it: Côtes du Rhône’s “Be Your Own Character” campaign puts the values of quality, pleasure and simplicity front and centre.


    71% of consumers surveyed described the campaign as “eye-catching” and 58% recognized the campaign as different from traditional advertisement in the wine sector.