Feedback on the digital campaign of Vins de Bourgogne
Sopexa assisted Vins de Bourgogne to develop their notoriety for the swedish mainstream. It’s with 3 cooking influencers that the brand launched their digital campaign.
The goal ? Highlight the brand and create a preference for them on social media.
Our communication tools ? Instagram posts, blog reviews, lives and mostly recipes! Developped recipes to accompany and enhance wine.
Jessica Frej, Madeleine Landley and Jennie Walldén are 3 women who are involved in the swedish culinary sphere, and they make us discover recipes full of flavours which will accompany beautifully white wines, red ones and of course champagne !
- More than 13 000 likes, clicks, comments, shares and saves on Facebook and Instagram
- A little more than 349 000 persons were reached by the campaign on Facebook, Instagram and blogs
