Avocados From Mexico, Anytime is Avotime!
After the success of their first TV campaign in Canada in 2019, Avocados From Mexico are back with their campaign tagline and a new marketing approach for more “avo-moments”.
Developed by Sopexa Canada, this creative campaign is anchored in the fundamentals of the brand: taking advantage of the nutritional benefits and versatility of avocados from Mexico.
For this campaign, Sopexa relied on the tagline “Anytime is Avotime”. The concept? Make every moment special by adding avocados from Mexico. The strategy created aims to develop new associations with avocados by taking the brand’s personality and adding a touch of humor to the ads. It highlights everyday consumer moments that showcase the versatility of avocados from Mexico to turn familiar moments into avo-moments. Canadians are encouraged to experience this through a multi-channel campaign: TV, digital and in-store activations.
This advertising campaign’s program: 3 different scripts for a total of 5 spots in French and English, a series of adaptations and static elements for the brand’s digital channels, media integrations and in-store promotions. In addition, a unique partnership was concluded with the TV channel, TVA Sports, for the integration of a new kind of banner. Positioned on the side of the screen, it appears during a penalty to inform viewers that they have 2 minutes to prepare some guacamole, because “Anytime is avotime”!
For 8 weeks, the “Anytime is Avotime” campaign was broadcast on generalist and specialized channels (lifestyle, cooking, sports, entertainment, home, etc.). Throughout the campaign, new visuals were unveiled on social networks, as well as through in-store activations, to reinforce its reach.
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