The agency is now in charge of these two clients’ relations with the international press (press trips and visits by journalists from ten countries as well as from Italy.)
Finally, Consorzio Italia Del Vino has asked Sopexa to run its Public Relations campaign in China
The campaign will meet a twofold aim. The first is to strengthen the image and awareness of Italia del Vino Italian wines on the Chinese market, through actions targeting wine and lifestyle influencers as well as wine-sector professionals. In addition, it will raise the profile of these wines in the media, via targeted media relations actions.
The Consorzio brings together sixteen of Italy’s most prestigious winemakers.