Please accept a few cookies. We use them to give you the best experience on our website. More info

Got it!
  • fr
  • en
    • All news
    • The three key drinks sector trends according to Google

    The three key drinks sector trends according to Google

    20 September 2017Latest news & trends in food & drink

    Google still has a lot to teach us, including on the beverage industry!

    In late August 2017, Google published its Beverage Trends Report, highlighting what’s new in the drinks market in the United States, the United Kingdom, Spain and Mexico.

    Based on the top-trending queries in the beverages category, three major currents appear to be taking off:

    • Process becomes primary: How a drink is made – and the way the process is showcased – has become just as important as the beverage itself. In the United States, the top-trending process-led beverages on Google are “cold brew coffee”, “nitro coffee” and “raw juice”.
    • Flavors go earthy: Google queries on beverages made using plant-based ingredients are among the strongest trends in the category. In the United States, the three top-trending queries in the search engine are “kombucha”, “matcha” and “oolong tea”.
    • More water, more premium: Consumer interest in safe, clean and accessible water options is growing. The report also shows increased demand for more premium water. In the United States, the three top-trending Google queries in the category are “alkaline water”, “water dispenser” and “water cooler”.

     

    Read the full report here