In this role, he will be in charge of growing the agency’s client roster for the USA, a dynamic market that is key for both French and international food and beverage companies and trade organizations.
« We have high expectations for our agency’s development in the USA, where we most recently won new communication projects for Wines of Provence, Pineau des Charentes and Wines of Argentina; and PR launch campaigns for Sturia Caviar, Patagonia Mussels and Costa Rica Coffee. This potential for growth includes, of course, US agri-food companies and commodity boards, such as California Table Grapes, which we currently support in China,” comments Jean-René Buisson, CEO of SOPEXA.
A graduate of Essec and New York University, where he obtained an M.A in Media, Culture & Communication, Thomas Minc was most recently Group Director (VP) of CAKE (HAVAS MEDIA) in New York. In charge of operations for CAKE, he led the agency’s repositioning towards a specialization in digital content (social media, influencer campaigns, native advertising) while playing a key role in the commercial development of the agency and obtaining new clients, particularly in the luxury, alcohol and technology sectors. Previously, Thomas worked to unify HAVAS MEDIA’s different media strategies as CAKE’s Strategic Director (VP) (HAVAS MEDIA). His past experiences include Strategic Planning Manager of the digital agency SOCIALISTIC (HAVAS) and Analyst within the strategic planning of HAVAS MEDIA.