FROM, an Italian cooperative specialised in exporting apples from the Trentino-Alto Adige region to other countries, has chosen Sopexa to orchestrate a comprehensive three-year (2019-2021) communication campaign in India.
The agency will put FROM apples centre stage through a programme combining digital and shopper marketing, press relations and a poster campaign.
FROM has also picked Sopexa to design and organise an events operation in Hong Kong. The agency will be in charge of creating and running the FROM booth at the Asia Fruit Logistica exhibition in September 2019.
These accounts are subject to co-funding from the European Union, whose decision will be made in autumn 2018.
The Asiago, Gorgonzola, Taleggio and Pecorino Sardo Italian PDO[i] cheese consortiums have chosen Sopexa to design and manage their booths and communication for three trade shows: Food Expo in Denmark, Gastronord in Sweden and Bellavita Expo in the United Kingdom.
[i] Protected Designation of Origin