Sopexa is continuing its growth on the German market, where it has won several new food & drink accounts. Sopexa’s team in Germany is namely strengthening its customer portfolio with new brand names.
Sopexa is proud to announce the latest clients to work with the Germany agency, after Nergi and Barilla.
- Tsingtao, China’s number 1 brewery, has chosen Sopexa to run a campaign to win over German consumers. The agency has been tasked with designing and running an events operation, called “Tsingtao Conquers Munich”, to take place during two summertime highlights in Europe’s beer capital: the Isle of Summer electronic music festival and the White Night celebration.
In addition, communication for international food industry organizations and institutions remains a core business for the agency, which has also won trade association accounts, namely for Germany, such as:
- ApfelSo (the Southwest France Fruit and Vegetable Growers’ Association) for a European influencer marketing, digital and shopper marketing campaign to promote French and Spanish fruits and vegetables that have a Protected Designation of Origin (PDO).
- Once again in Germany, Sopexa was chosen to run influencer and events communication for the Roussillon Wines Trade Association (CIVR) for 2018.
Sopexa’s aim in Germany is to strengthen its identity as a worldwide specialist in communication, namely through brand content and influencer marketing campaigns in the food, drink and lifestyle spheres.