Leveraging its expertise on the competitive climate in these three markets and its ties with the wine trade and the new generation of influential sommeliers it regularly works with, the agency has proposed a threefold approach for a campaign that is at once B-to-B and B-to-C.
The first facet involves trips to discover the region and a training program, both targeting wine trade professionals, sommeliers, hospitality schools and the media. Alongside this will be a press relations and social media campaign, including partnerships with influencers, community management and content creation.
The Vinho Verde DOC will also capitalise on the enthusiasm generated by Portugal’s wines as well as on the country’s positive image as a tourist destination, namely amongst North American travellers.
[1] Comissão de Viticultura da Região dos Vinhos Verdes
