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    • Vinho Verde chooses Sopexa in Canada, the United States and Russia

    Vinho Verde chooses Sopexa in Canada, the United States and Russia

    05 April 2018

    The Vinho Verde trade association[1] , representing Portugal’s leading wine-growing region, has asked Sopexa to run a communication campaign to increase awareness of Vinho Verde and, in particular, promote the quality and diversity of its grape varieties.

    Leveraging its expertise on the competitive climate in these three markets and its ties with the wine trade and the new generation of influential sommeliers it regularly works with, the agency has proposed a threefold approach for a campaign that is at once B-to-B and B-to-C.

     

    The first facet involves trips to discover the region and a training program, both targeting wine trade professionals, sommeliers, hospitality schools and the media. Alongside this will be a press relations and social media campaign, including partnerships with influencers, community management and content creation.

    The Vinho Verde DOC will also capitalise on the enthusiasm generated by Portugal’s wines as well as on the country’s positive image as a tourist destination, namely amongst North American travellers.  

     

    [1] Comissão de Viticultura da Região dos Vinhos Verdes