Currently sold through several large Japanese distribution networks, the brand today wishes to continue growing on the B-to-C market, namely targeting working people 25 to 40 years of age.
The agency’s recommended strategy revolves around three pillars:
- Branding, with a visual identity tailored to the specifics of the Japanese market, in particular a strong focus on product freshness in order to reassure Japanese consumers, who are highly demanding with regard to the quality of the products they eat and drink.
- An impactful social media campaign to heighten awareness of the brand and product range, as well as to promote various times of day and occasions to enjoy VITA+ fruits.
- An experiential dimension, with street marketing and POS actions to bring the product straight to consumers.