In order to ensure media coverage in strategic Asian countries such as China, Hong Kong, Japan and Singapore, GL Events has chosen Sopexa and its network of local agencies to convey messages targeting chefs, the media (B2B foodservice, food and lifestyle), opinion leaders and foodies.
This campaign will leverage three key components (social networks, press relations and media events), relaying news and information locally through all Sopexa Asia Pacific social networks.
It will be run in coordination with event partner and co-organiser Ling Nam and the Bocuse d’Or Academies in the 12 participating countries.
Recreating the atmosphere of major sports events, this renowned competition created in 1987 by Michelin-starred chef Paul Bocuse is a true media spectacle that celebrates cooking and chefs. Orchestrated by GL Event Exhibitions, it is at once an opportunity for up-and-coming chefs to show off their talent and a springboard for their career. Following the national and continental competitions, 24 chefs from around the world, amongst the most promising of their generation, will come together for the world finals to be held in Lyon in January 2019. Here, they will have to cook dishes in front of a live audience and a panel including some of the world’s most illustrious chefs, in only 5 hours 35 minutes.