For the first time, Sopexa will be taking part in the Health Communication Festival, to be held in Deauville, France on 23 and 24 November 2018. The Festival highlights the health communication of institutions, associations and companies targeting all healthcare professionals, patients and the general public. The Festival will also honour the finest projects in the sector.
On the menu: roundtables, lightning talks, debates and various perspectives on public health issues, with insight from experts. The theme of this year’s edition is “Ethics, a cornerstone of healthcare: how to communicate this?”
Sopexa to present its comic book Mission Miam at the Festival
Today, one in six children in France is overweight, and the question of nutrition is both a true social concern and a public health issue. This project is above all a new way to talk with children and pre-teens about how they eat without any taboos and without making them feel guilty. Designed by and for children, Mission Miam (‘The Yum Squad’) is the first comprehensive, fun educational tool on the subject.
Based on the everyday lives of nine- to twelve-year-olds, the comic book speaks the language of these youngsters, in a humorous, realistic way to convey the right messages: those that will be understood, memorised and incorporated in their lifestyles!