Interfel and the French National Apple and Pear Association (ANPP) have once again chosen Sopexa for their upcoming campaign to promote France’s collective apple brand,
Le Crunch from France, in Ireland.
This communication campaign, to be launched in 2019, aims to maintain awareness of the Le Crunch from France brand and to consolidate France’s status as a top-flight apple producer amongst consumers.
The drive will focus on raising Irish consumer awareness of the qualities that Le Crunch from France apples offer. At the same time, it will strengthen bonds with industry professionals, building upon the promotional work and results achieved in previous campaigns.
Three core actions will help to boost awareness of the Le Crunch collective brand and its various apple varieties, the Fuji, Gala, Golden Delicious, Braeburn, Granny Smith & Red Delicious. Firstly, there will be a “parents & children” cooking contest for the general public. As well, the operation will stop off at Dunnes grocery stores with three weeks of special offers and events including a contest for shoppers in which entrants can win a family holiday in France. Finally, the campaign will include a daylong team-building workshop for retail professionals and thirty French farmers and Irish importers.