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    • Sopexa appoints new Director for China and Hong Kong

    Sopexa appoints new Director for China and Hong Kong

    Sopexa News

    Augustin Missoffe joined Sopexa on 3 July 2017 as Director for the China and Hong Kong zone. Based in Shanghai, he will be in charge of sales management and business development for the agency and its four offices in the area, located in Shanghai, Guangzhou, Beijing and Hong Kong.


    A 2010 graduate of EBS with a degree in International Business, Augustin Missoffe has been living in China for seven years. After starting out in organizational and management consulting, he has more recently moved into digital marketing.


    After starting his career in 2010 at Lowendalmasaï China (consulting) as a Business Development Consultant, he joined KLB Groupe China as Business Unit Manager in 2012. He was then appointed Director for China in 2013, responsible for managing a staff of twenty in Shanghai and Wuhan. In early 2015, he was appointed General Manager for the Asia Pacific region at Phoceis Asia, a mobile and digital marketing agency, where he set up its China office, which today has eight employees. A member of the Steering Committee of French Tech Shanghai, Augustin developed a keen interest in digital marketing and launched a new range of digital strategy and social media services, namely on WeChat, for Phoceis Asia before joining Sopexa.


    We are counting on Augustin Missoffe to develop the agency’s activity in the Greater China area. With his solid professional network in China and his proven experience in management and sales, he brings all the ingredients for success!” comments Sopexa CEO Jean-René Buisson. “His enthusiasm and dynamism will be complemented by bi-cultural staff with insider knowledge of the Food & Drink sector.”