Sopexa will assist Rueda wines through an awareness and training campaign focusing on wine-sector professionals including sommeliers, buyers, importers and distributors.
A press relations drive geared towards media specialised in wines & spirits, foodservice and distribution will also help boost the designation’s top-of-mind amongst B-to-B targets. It will include press trips and events at Tokyo’s top 10 Spanish eateries, which will serve as ambassadors of Rueda wines for the occasion.
Created in January 1980, the DOP Rueda is the 1st Appellation of Origin in Castilla y Léon. DO Rueda is specialized in the production of high quality white wines, protecting and promoting its autochthonous and key variety, the Verdejo grape. Rueda wines are characterized by their freshness and vibrant touch. Long-loved by the Spanish themselves, Rueda wines are leader in Spain for Quality white wines and are now winning favor across the globe.