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    • Paris Aéroport chooses Sopexa to run PR and digital communication in Hong Kong

    Paris Aéroport chooses Sopexa to run PR and digital communication in Hong Kong

    20 April 2018Sopexa News

    Paris Aéroport will be exhibiting a sculpture by Nathalie Decoster in Hong Kong and, for the second consecutive year, has chosen Sopexa - following a competition - to run a press relations campaign focusing on the exhibition, the company’s commitment to the arts and culture, and its news for 2018 in Hong Kong.

    A true showcase for French gastronomy, fashion and lifestyle, Paris Aéroport has for the past five years been a partner of the “Le French May” cultural festival that presents French art to over a million people in Asia every year.

    Committed to supporting contemporary French art, Paris Aéroport has called upon sculptress Nathalie Decoster to create a monumental work – Consciousness – to be unveiled at a world premiere in Hong Kong before being exhibited at Paris-Charles de Gaulle Airport.

    The agency is in charge of organising the exhibition, designing and orchestrating Paris Aéroport’s communication prior to the event, and handling press relations for the unveiling of the work Consciousness (with a press lunch, private viewing and events at the exhibition venue). It will also create a special digital marketing programme for Paris Aéroport’s social media accounts.