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    • North America: Spanish and French Garnacha wines take front and centre stage together!

    North America: Spanish and French Garnacha wines take front and centre stage together!

    21 December 2017Latest news & trends in food & drink

    With the “Discover Grenache / Garnacha, European Quality Wines from Spain and France”[1] campaign, the association of Spanish Grenache Wine Producers (the Garnacha Origen Association) and the Roussillon Wines Trade Council (CIVR) are partnering up to promote their wines and make them more competitive in the United States and Canada.

    This campaign, awarded to Sopexa following a call for tenders, focuses on PDO and PGI[2] wines made using the Grenache[3] grape variety, 98% of which is grown in Europe, and more specifically the wines of Roussillon and five Spanish designations. 

     

    This joint campaign, which will continue until the end of 2019, meets a twofold aim: to familiarise North American professionals and consumers with the European range of Grenache wines, while offering promotional support for winemakers and brands in stores. It also aims to raise awareness of European quality labels.

     

    The agency will orchestrate a multi-channel programme including an online and print media strategy, a partnership with e-commerce sites, a press relations campaign, events dedicated to professionals and, finally, showcasing of the designations at events and festivals for the general public.  


    [1] Campaign co-funded by the EU

    [2] PDO Protected Designation of Origin – PGI Protected Geographical Indication

    [3] Garnacha in Spanish