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    • New Lifestyle budget in China for Sopexa

    New Lifestyle budget in China for Sopexa

    24 February 2018Sopexa News

    LIM Group, renowned worldwide as both a manufacturer of luxury, competition and custom saddles and the distributor of the CWD and Devoucoux brands, is aiming to boost awareness of its products and become a leader on the Chinese market.

    To meet this challenge, it has chosen Sopexa to run its digital communication strategy in China, including the creation and management of its account on WeChat, the leading all-in-one Chinese social media platform that has racked up over 980 million unique monthly users.
    In order to create content showcasing LIM Group’s know-how and the quality of its products, the agency will work closely with China’s fast-growing equestrian community and will call upon key opinion leaders to promote its brands and products.