Sofruileg has once again shown its trust in Sopexa, choosing the agency to orchestrate two new influencer marketing campaigns for its Nergi® fruit in Germany and Canada.
The agency’s proposed strategy aims to drive sales of Nergi®, the superfruit that is high in vitamins and perfect for eating on the go, in these two countries.
In Germany, the drive will feature a relations press relations and e-influencer campaign, production and broadcasting of radio and TV reports, and coordinated communication on Nergi® via social networks (with content creation, community management and ads).
In Canada, the agency will leverage local influencers, namely through partnerships with well-known nutritionists, to develop an influencer marketing and press relations campaign tightly in sync with local consumer trends (with creation of social network and media content). As well, the agency will roll out a digital campaign during the period when the fruit is available, starting from mid-September – namely on Web platforms targeting foodies, mothers and working people – in order to support awareness campaigns on the nutritional benefits of the Nergi® berry.
About Sopexa: The international marketing and communication agency 100% specialised in food, drink and lifestyle.
Sopexa assists companies, brands, trade organisations and institutions in their development, communication and influence strategies. With its 250 multicultural experts around the world, attentive to the latest trends and working closely with local opinion leaders, the agency operates worldwide, providing expertise in influencer marketing, branding, shopper marketing, market intelligence and health & nutrition strategy.
For more information: http://www.sopexa.com and Twitter @ Sopexa_Agency