Inter Beaujolais, the generic trade body that represents all wine producers from the Beaujolais region, has appointed Sopexa to run its marketing and communications campaign in the UK. The campaign will begin September 1st with a big focus on Beaujolais’ digital expansion and experiential moments for consumers. The UK campaign will equally continue to focus on fostering strong and positive relationships with key trade partners.
The campaign is due to kick off at a moment of strong momentum for Beaujolais with exports up 24% in volume in 2017 and interest increasing for Gamay and light red wines. Anthony Collet, Marketing and Communications Director at Inter Beaujolais comments: “We believe now is the time for Beaujolais. The campaign is due to kick off at a moment of strong momentum for Beaujolais with exports up 24% in volume in 2017 and interest increasing for Gamay and lighter style wines. In addition to our trade and consumer activations, this new campaign will focus on digital. Consumers and the means to reach them are evolving at lightning speed and our campaign is adapting to respond to these demands.”
Frédéric Dersigny, Managing Director at Sopexa UK, adds: “We are incredibly honoured and humbled to represent Beaujolais in the UK. This is a natural fit for our current portfolio of wine clients. As a born and bred French man, I know how much my country loves Beaujolais, and the UK trends are working in our favour so we very much went back to the drawing board to infuse this energy into a campaign, which we believe will take Beaujolais to the next level with consumers. Watch this space, Beaujo- let’s go!”