In addition, since 30 April 2019, Hopscotch has strengthened its role in the operational management of Sopexa, appointing two representatives to the renewed Board of Directors and holding the chairmanship.
“With over 700 employees worldwide, sales of €210 million and €78 million in gross profit, this new group we have formed becomes the leading integrated international Global PR network, based in Paris” said Pierre-Franck Moley, Chairman of the Board at Sopexa and Managing Director at Hopscotch.
The closer collaboration between the two firms has already proven fruitful, with several highly successful joint actions in 2018. This was namely the case with the latest edition of the Barilla Pasta World Championship, in which teams combining Hopscotch and Sopexa staff handled the concept and managed media and influencer relations. Another success story lies in the creation of the Foundation for Innovation and Transmission of Taste, which provides funding and support so that people from all walks of life can have access to healthy, delicious, high quality food.
While allowing Sopexa – an agency specialised in food, drink and lifestyle with expertise in influencer and trade marketing – to cultivate its own unique DNA, Hopscotch will focus on building operational synergy so it can assist current clients and win new accounts internationally by leveraging its network of 30 agencies worldwide and enriching them with its know-how.
“We are very happy to once again be able to capitalise on the strengths that Hopscotch and Sopexa share,” stated Frédéric Bedin, Chairman of the Board at Hopscotch. “Together, we will cover all of the key business sectors (tech, automotive, luxury, banking/insurance, industry, healthcare, food and others) as well as the full range of communications activities, from digital media to events to Public Relations and shopper experience.”
Already active internationally, and namely in Europe through its subsidiaries in France and Dublin, Hopscotch also operates in Africa and, more recently, the Middle East. The group is now able to do business on local markets in 60 countries worldwide.
Jodie Knoepfler Conscience – Assistant to the Board – Phone: +33 (0)1 41 34 20 51 – firstname.lastname@example.org
Anaïs Maury – VP Corporate Communication, Innovation and Public Affairs, Sopexa – Phone: +33 (0)1 55 37 50 05 – email@example.com