At the 2015 “Grands Prix Communication & Entreprise” ceremony in France, Sopexa, the global agency for food, drink and lifestyle marketing, in partnership with Heidi, was awarded an Honorary Prize in the Corporate Brand Identity for the development of French Ministry of Agriculture, Food and Forestry’s campaign “Made in France, Made with Love” last week.
Created to support the export growth of circa 8 000 French companies around the world, the brand embodies the passion and know-how of France’s food and beverage industry professionals. It also highlights the traditions, terroirs and taste for innovation that drive them and make French products unique.
The claim “Made in France, Made with Love” conveys a promise rooted in the French food industry‘s values.
The visual was designed to be elegant and fit into any type of media harmoniously, while spotlighting the word “LOVE.”
The key visual features a knife, a fork and a bottle of wine that form a pattern evoking the monograms of France’s world-renowned lifestyle, fashion or leather goods brands.
The new identity was introduced at international food & wine trade shows , via the French Pavilion. This true flagship brings together nearly 2,000 exhibitors at food and beverage trade shows worldwide and was visited by 755,000 industry professionals in 2015.