Being the biggest organic market in Europe, with over 10 billion euros sales of organic food in 2017 (*statista 2018), it offers great business opportunities. Especially younger generations (16- 44 years old )(*GfK Consumer Index 2017) are the most interested in knowing where their food and ingredients come from and if they are sustainable.cupent de leur caractère durable.
Especially younger generations (16- 44 years old )(*GfK Consumer Index 2017) are the most interested in knowing where their food and ingredients come from and if they are sustainable.
This interest is well received by “clean-eating restaurants”, which have popped up through recent years in every major city, starting with Berlin. Whether they are stylish and metropolitan like „Laura’s Dehli“(2015) in Düsseldorf, or well thought-out and “green” even up to the wall decoration, such as „Edelgrün“(2017) in Cologne.
The success proves them right. People stand in line for their fresh salads, bowls or smoothies. The combination of organic and functional food paired with global health and style trends matches the German consumer needs perfectly.
Looks like clean eating is here to stay.
Food trend identified by Myriam Benoit and Xenia Von Poser, Sopexa Germany.