The agency’s mission will involve helping to build increased awareness around Feed. today and at every step of the young company’s growth. This includes expanding the brand’s product range and sales territory, namely in Europe.
Since January 2017, Feed. has been selling complete, balanced meals in formats that are handy for people on the go (e.g. bottles, bars, shakers and others) and that require no preparation.
“As a specialist in food communication in France and around the world, Sopexa is right in step with the latest news and trends in the sector. It is thus natural for us to invest our energy and assist food tech companies to meet their communication and marketing challenges,” states Sopexa CEO Jean-René Buisson. “With the ever-faster pace of everyday life and people’s search for solutions to eat well, we are delighted to assist this promising start-up, whose innovative products offer quick, easy-to-eat meals that are nutritionally balanced.”
To find our more about Feed.: www.feedsmartfood.com
Developed by a team of chefs, doctors, nutritionists and food engineers, Feed. products are designed both for flavour and for nutritional value, meeting 100% of daily needs. All Feed. products are vegan, gluten free, lactose free and GMO free, and are made in France with high-quality natural ingredients.
The start-up has been selling its products on Internet since January 2017 and its smart foods are distributed by over 50 Franprix mini-markets in France. New stores and retailers are coming soon for sales throughout France, to be followed by launches in other European countries.