The state agency in charge of the promotion of Finnish food exports wants to develop the interest of Chinese consumers for its food companies’ offering and support companies sales on its e-commerce site.
She entrusts the International Agency SOPEXA with the mission to create and animate its official accounts on WeChat and Weibo, the two essential Chinese platforms. In order to create a content highlighting a healthy, naturally delicious, pure and safe food offer. The Agency will work in collaboration with the important foodies community reunited via Xia Chufang and will also appeal to opinion leaders specializing in food and lifestyle among the most influential.
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