Alongside Sopexa, Aprifel and Interfel are giving themselves three years to turn healthcare professionals into ambassadors of a healthy diet, rich in fruits and veggies.
Despite the actions implemented to encourage people to eat more fruits and vegetables, and the prospect of an obesity epidemic in Europe in the next 15 years, a significant proportion of the population – namely those under 35 years of age – do not follow international recommendations (i.e. eating at least 400 g of fruits and vegetables a day).
Today, the world is facing major challenges related to food transitions and to a higher prevalence of non-communicable diseases. Increasing fruit and vegetable consumptions at an early age is a decisive factor in establishing a healthy diet in order to prevent certain chronic diseases.
With over 90% of patients, children and adults alike, seeking advice on how to eat well, the “Fruit and Veg 4 Health” campaign strives to raise awareness and educate the general public and healthcare professionals on the role fruits and vegetables play in a balanced diet.
In this aim, a full program has be implemented in order to:
- Offer tools tailored to the needs of private-practice physicians and doctors at healthcare facilities, such as videos and posters for the waiting room.
- Give practitioners keys to help them appropriate current scientific findings in the field of nutrition as well as better knowledge of the benefits of fruits and vegetables (attendance at medical conferences and organisation of the EGEA event).
- Encourage eating fruits and vegetables from an early age by handing out informational brochures, partnering with family events such as the Famillathon or healthcare events such as Diabetes Prevention Week.
- Promote the programme’s actions via continuous press relations drives, four educational visits and two press trips.